Are you creator ready?

Activating creators consistently and impactfully across any marketing organization is a challenge. We accelerate your organization’s creator expertise through hands-on training with creators and industry experts to inspire new thinking, ways of working and unexpected opportunities.

Whether your team is well-versed in creators and you’re seeking to outpace your competitors, or if you are looking to integrate creators into your marketing for the first time, we make sure our approach fits your objectives.

Deliverables include:

• Customized Creator Playbook: Empowering your team with an operational strategy and insights for consistent creative excellence.

• Collaborative Process: We enable effective collaboration with external agencies and creators by establishing best practices across campaign development and execution

• Made-for-the-Medium Content Creation: Hands on guidance to craft content optimized for generating community involvement across all social platforms

• We don’t just bring creators into the marketing equation, we make them participants in the room and process to ensure creator-centric expertise.

Many marketers face challenges understanding the impact of creator marketing on their media investments.

By planning with creators from the early stages of campaign development, brands can harness their insights, creativity and understanding to craft compelling content.

This approach improves the performance of all media investments, while reinforcing brand messaging, ultimately making the campaign memorable and impactful for the audience. Our approach outlines:

• How to establish benchmarks for measurement from awareness to conversion.

• Determining the impact of organic vs paid investments and building a cohesive strategy.

• Evaluating individual creator performance on awareness and conversion.

• Procurement tool kits to help evaluate year-over-year performance and efficiencies

What is the best-in-class, scaled process for developing and activating your organizations successful creator programs?

How can your marketing team support the seamless integration of strategies, from content creation to media investment to win? We develop a comprehensive playbook that covers:

• Creator Briefing & negotiation

• Talent vetting & Brand Suitability

• Community management

• Social platform best practices

• Organic vs Paid media; managing the right balance and cadence

Impact & Measurement

We believe that creators are media and must be part of the overall planning process and measured in the same way as other media investments.

By planning around creators from the early stages of campaign development, brands can harness their unique insights, creativity, and audience understanding to craft more compelling content and deliver consistent messaging across all media channels. This approach improves the performance of all media investments, while reinforcing brand identity and messaging, ultimately making the campaign more memorable and impactful for the audience Our approach outlines

• How to establish proprietary benchmarks and best practices for measurement across all stages from awareness to conversion

• Maximizing the impact of organic vs paid investments and building a cohesive strategy

• Evaluating individual creator performance on awareness and conversation

Selecting the right technology solutions and AI tools is pivotal for successfully managing creator marketing. These tools streamline workflow, enhance targeting precision and optimize talent selection and content creation.

• Talent selection & metrics

• Creative approvals and measurement

• Paid media results

We know the best creator and talent partners and will work with the right team for your organization’s needs.

• Agency and partner search management

• Manage creative reviews and benchmarking

• Objective resource to navigate new capabilities

Should your employees become public facing advocates?

Employee programs give a voice to your front-line associates. Where appropriate, this can humanize your brand, while offering customers authentic content that they want to see and engage with. For organizations that want to empower their internal teams, we can offer:

• Custom Playbooks with clear rules of engagement and best practices

• Training and guidance

• Templates and approved graphic packages